Which of the following terms refers specifically to the purpose of the NFL Players Licensing agreement?

The term that refers specifically to the purpose of the NFL Players Licensing agreement is indeed related to the monetization of a player's likeness. This agreement allows the NFL and its players to enhance their earning potential through various licensing deals which enable the use of player images, name, and other likenesses in merchandise, video games, advertisements, and other promotional materials.

The licensing agreement is vital for both the players and the league, as it creates a revenue stream that compensates players for the commercial use of their identities. This means that as merchandise featuring a player's likeness is sold, royalties are generated, which directly benefits the players financially.

In contrast, revenue sharing among teams, promotion of health and safety measures, and insurance for player injuries represent other aspects of the business and operational processes within the NFL but do not specifically pertain to the licensing of players' likenesses. These aspects may be important in the broader context of player welfare and league economics, but they do not focus on the monetization aspect tied to individual players’ identities.